In the wake of the 2008 economic implosion, ConAgra sought an efficient way to sell many of their unsupported brands. We launched a website designed to allow consumers to win savings on their favorite brands, as well as vent pent-up economic frustrations. All they had to do was punish the folks responsible for the recession.
Online ads, blogger outreach and Yahoo! Games partnership gave us a million game-plays in a 3-month period, 17 million positive impressions and over 100,000 coupons redeemed. People must really have been pissed.
Agency: Element 79; CD: Todd Crisman; AD: Straus; CW: Greg Oreskovich