Our client, Golden Bison, wanted to market bison in high end butcher shops and food stores as a healthier protein alternative, available in various forms – from cuts and chops to pre-packaged meals. The first step was to create a "Bison Board", a website to educate and inform people about all things bison. The Bison Council was born.
Here you'll learn more than you ever wanted to about bison. We created an entire program designed to inform and educate our target using print ads, online videos, social media, PR and food events, holiday promotions and more.
Agency: VSA Partners; CDs: Straus, Alan Spindle; AD: Straus; CWs: Spindle, Joshua Koenig; Designers: Julie Adams, Karli Kujawa; Social: Brigid Slattery